Vintage French Wine Advertising Sign Lou Cigaloun Provence 1950s 17092315

French Wine Advertising Sign

This authentic French wine advertising sign represents mid-century promotional materials from Provence's wine industry. Dating to circa 1950, the cardboard advertisement promoted Lou Cigaloun Grand Vin Blanc, a regional white wine from southern France.

The sign displays bold white typography against a vibrant red background, featuring the Provencal name "Lou Cigaloun" meaning "La Cigale" or cicada, a traditional symbol of southern France. Classic quotation marks frame the brand name in typical 1950s advertising style. The manufacturer marking "Bachollet Paris" appears at the base, indicating professional production standards of the era.

Measuring 31.5cm x 12cm (12.4" x 4.7"), this rectangular cardboard piece retains its original pink hanging cord. The French wine advertising sign shows period-appropriate aging and patina consistent with seven decades of age. Surface marks and minor wear add authenticity to this genuine vintage promotional material.

This piece offers collectors insight into France's post-war wine marketing and regional advertising heritage. The Provencal branding reflects local identity during the golden age of French wine promotion.

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Authentic French vintage piece. Carefully packed and shipped worldwide.

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